Returners Campaign Poster

One of the larger projects that I worked on this semester was the Returners Campaign. I was assigned the task of creating promotional materials such a a poster, postcards, door hangers, and table tents. I chose to use the UW branding standard on elements of the poster and the postcards. When designing the poster, I choose to use an appealing photo of students on campus near the dorms since the purpose of the campaign was to persuade students to renew their residence hall contrast for the following school year. On the poster the image is the main element that frames the text and branding. I choose to use words such as comfort, convenience, and peace of mind to illustrate the benefits of the dorms.